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Ads I Brochures I Direct Mail I Package Design I Radio I T.V. I Websites
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Ads
For a boutique-size agency, we've got a giant-size resume of experience. We've worked for clients in automotive, beverages, home electronics, financial, food, manufacturing, retail, governmental and public service - to mention but a few. In business-to-consumer, in business-to-business, in high-tech industries.
For instance, the folks on our team launched the Blue Bag Recycling Program for the City of Chicago, introduced the world's first self-chilling beverage can for Chill-Can, persuaded car enthusiasts to change to Bosch premium spark plugs, and spread the name of Eaton Corporation heavy duty truck components to truck fleets all over the world. And that's only a small part of what we've done. So what can we do for you?
Click here to see our sample ads. |
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Brochures
Collateral materials sometimes get short-changed in the overall marketing picture. Not with us. We make sure that all your sales materials are powerful selling tools whether it's a brochure, a salesman's aid, a sales promotion piece, or a counter display. What's more, we take great care to integrate them into your overall advertising approach so every component works synergistically.
For GE Capital TMS (Technology Management Services Division), for instance, we produced the Desktop Plus Program aimed at providing full-service leasing programs for their customers. And when you produce brochures for Eaton Corporation heavy duty truck transmissions, they have to be not just beautifully presented but accurate down to the smallest technical detail. Our strategy for Cobra Links really paid off when we decided to reposition their bicycle lock product against the less crowded motorcycle market instead. And for Healthy Choice we created a comprehensive folder and materials designed to sell the 17 new bread products, that we designed, to the grocery trade. We make sure your brochure is your best salesperson when you can't be there yourself.
Click here to see our sample brochures. |
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Direct Mail
As databases have become more sophisticated, direct response advertising has assumed a more important role in the overall advertising mix. And we have plenty of direct experience. We know how to find your target audience and how to talk to them.
For instance, we created a three-part mailing campaign to announce the arrival of Clear Fusion, a start-up Application Service Provider. We persuaded car owners to come in to Sears Automotive Centers to have their vehicles tested on the latest computerized equipment. We targeted homeowners with an offer of a free estimate and the chance to win a set of golf clubs for Forest Home Security Systems. And we introduced a state-of-the-art collision-avoidance system to heavy duty truck operators for Eaton Corporation.
Whether your customer is a young married couple, a large law firm, or the owner of a fleet of eighteen-wheelers, we can provide the most effective way to reach all of them successfully.
Click here to see our sample direct mail. |
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Package Design
To succeed, obviously you need a good product. But even the best product can fail if it doesn't get noticed. That's where our superb packaging design skills come in. We can design the packaging for a whole product range, put new life into an aging design, or create a powerful, unified product identity for a line that's perhaps evolved piecemeal and now has no recognizable look.
Our team, for instance, created the eye-catching graphics for Chill-Can, the world's first self-chilling beverage can. We renamed and redesigned Daily Grains to meet the changing needs of the institutional food market. (And won a passel of awards in the process.) We gave America's number one frozen (take out frozen) bake mix, Banquet Bakin' Easy, a whole new personality. And we designed a new type of package for Eagle Mills Best Loaf Bread Machine Mix - as well as all the in-store point of purchase.
For supermarket items, automotive products, high-end luxury products, floor cleaning detergents - we've designed packaging that helps them all leap off the shelf.
Click here to see our sample package designs. |
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Radio
We believe radio is often under-used as an advertising medium. For certain products and services, it remains one of the most effective, most powerful ways to reach your target. And at InterMedia, it's a medium we love because it requires the listener to create the picture, thus involving him or her in your message.
We've produced a ton of successful radio campaigns from the City of Chicago's Blue Bag Recycling Program to Comstock Pie Filling to W.W. Grainger. We know how to get your message across to home owners and home makers. We've used radio for automotive clients to retail clients. We've targeted young males and seasoned industrial purchasing agents. In short, we know how to harness the unique power of radio to reach your customer or end user whoever they are.
Click on the links below to download and hear our sample Radio commercials. Files are approximately 1.1MB.
Chicago Blue Bag.mp3 I Comstock.mp3 I Hairy Cuttery.mp3 I W.W. Grainger,mp3 I Midas.mp3
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TV
We’ve produced successful television campaigns for a huge array of clients both consumer and business to business. We’ve done TV spots for everything from consumer packaged goods to commercial and industrial distributors, from food products to floor cleaners, from hotels to home electronics, from retail to recycling. We’ve never subscribed to the widely held belief that TV commercials have to cost an arm and a leg to be effective. For us, the selling idea comes first. So in our portfolio you’ll see an inexpensive spot for acoustic research speakers that launched a new product to college students and first-time buyers, and a commercial from the City of Chicago Blue Bag Recycling campaign that helped Chicago recycle more than 25% of the total waste stream. .
Click on the links below to download and see our sample TV commercials. Files are approximately 1.1MB.
Acoustic Research.mpg I Chicago Blue Bag.mpg I Comstock.mpg I W.W. Grainger.mpg I S.C. Johnson.mpg
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Web Solutions
Web sites can be used for a variety of purposes, ranging from the vanity site to capturing databases, to establishing a corporate identity, to acquiring new business, to selling merchandise or services on-line. Whatever its purpose, the Web site has become an integral component of any integrated marketing program and demands careful thought from experienced professionals if it is to work for you.
Our web design team is composed of true heavyweights - as experienced as they come. They've designed, built and maintained sites for all kinds of industries both business to consumer and business to business.
Take a look at some of the sites we've created. You'll find they're graphically powerful, easily navigable, highly functional, and user-friendly.
Click here to see our sample websites.
Click here to see our sample Flash websites. |
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